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Providence Digital Acquisitions Senior Manager SEO/SEM PSJH in Seattle, Washington

Description:

Providence St. Joseph Health is calling a Digital Acquisitions Senior Manager SEO/SEM to our location in Seattle, WA.

We are seeking a Digital Acquisitions Senior Manager PSJH for the Digital Innovation Group who will be responsible for managing and growing paid and organic business accounts across our urgent/express same day care offerings. This role will oversee search engine marketing (Google Ads/Bing Ads), local business accounts (Google My Business), and organic search engine optimization for portfolios of locations across various regions, with each region having a business lead “client.” Our ideal candidate has diverse experience managing small and medium business local search engine marketing campaigns, with strong analytic abilities to measure, report on, and improve results.

In this position you will have the following responsibilities:

  • Direct overall paid search strategy, manage partner agency execution, and delivery of campaign results to leadership.

  • Manage and optimize all local presences from GMB and Yext to health care industry verticals and partner brands with a strong focus on delivering qualified traffic. Responsibilities include content syndication, A/B testing, NAP accuracy, and securing website engagement.

  • Responsible for on-site SEO for individual locations and service line content.

  • Manage relationships with regional "clients" to communicate performance and demonstrate opportunity.

  • Maintain a local search roadmap and keep up on best practices for local digital marketing.

  • Development and delivery of reporting to internal executive leadership as well as communication of strategic vision.

  • Maintain close working relationship with web, platform, and optimization teams to improve and refine landing and checkout experiences.

  • Ability to manage SEM campaigns to CPA targets or volume targets.

  • Develop paid search strategy to incorporate strategic day parting, inventory optimization, and adaptive geo-targeted campaigns to maximize efficiency.

  • Wok with production team to develop and prove ideal landing experiences.

Qualifications:

Required qualifications for this position include:

  • Bachelor's Degree in Marketing, Computer Science, Business, or Liberal Arts or equivalent education/experience.

  • 8 years experience in managing multiple paid search campaigns with multiple accounts.

  • 5 years experience in managing Search Engine Optimization campaigns.

Preferred qualifications for this position include:

  • Master's Degree in Marketing, Computer Science, Business Admin or equivalent education/experience.

  • 5 years experience in managing small business digital marketing efforts, including GMB and reputation efforts.

  • 2 years experience in User Interface design and improvement.

  • 5 years experience in Web Analytics.

About the department you will serve.

Providence Strategic and Management Services provides a variety of functional and system support services for all eight regions of Providence Health & Services from Alaska to California. We are focused on supporting our Mission by delivering a robust foundation of services and sharing of specialized expertise.

For information on our comprehensive range of benefits, visit:

http://www.providenceiscalling.jobs/rewards-benefits/

Our Mission

As expressions of God’s healing love, witnessed through the ministry of Jesus, we are steadfast in serving all, especially those who are poor and vulnerable.

About Us

Providence is a comprehensive not-for-profit network of hospitals, care centers, health plans, physicians, clinics, home health care and services continuing a more than 100-year tradition of serving the poor and vulnerable. Providence is proud to be an Equal Opportunity Employer. Providence does not discriminate on the basis of race, color, gender, disability, veteran, military status, religion, age, creed, national origin, sexual identity or expression, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law.

Schedule: Full-time

Shift: Day

Job Category: Marketing/PR/Communications

Location: Washington-Seattle

Req ID: 275908

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